The proliferation of connected TV (CTV) continues and shows no signs of slowing. This broad category counts a growing list of devices television viewers use to connect to streaming services. It includes connected smart TVs, set-top boxes and dongles by (NASDAQ: ROKU), Amazon's Fire TV, Chromecast from Alphabet, or Apple TV. Viewers also use connected video game systems and Blu-ray players to access their favorite streaming platforms.

Consumer research from last year found that a whopping 87% of U.S. TV households had at least one internet-connected TV device, up from 80% in 2020, according to data supplied by Leichtman Research Group. Those devices aren't sitting idle, either. The data found that 46% of adults in these households watched video via a connected TV device daily, up from 40% in 2020. 

The widespread use of CTV devices also impacts the advertising landscape, grabbing a dominant share of global ad impressions. That's great news for companies in the space, including The Trade Desk (NASDAQ: TTD) and Roku, which both predicted long ago that this would come to pass.

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Source Fool.com