T-Mobile Tries An Unusual 5G Promotion

Mobile network operator T-Mobile (NASDAQ: TMUS) is handing out cake mixes for a magenta Betty Crocker layer cake while supplies last. Why a layer cake? Because the company has a "layer cake" approach to 5G networking, baking up nationwide coverage based on three very different wireless spectrum slices.

The promotion is real, but also rather short-lived. The exclusive General Mills (NYSE: GIS) cake mixes were available at T-Mobile5GLayerCake.com "while supplies last," but T-Mobile ran out of batter mixes less than 20 minutes after the press release hit the news wires. The company will also hand out a few cake mixes to winners of contests found in T-Mobile's official Twitter feed.

The "layer cake" theme here is based on T-Mobile's nationwide access to radio spectrum licenses in three very different buckets.

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Source Fool.com