Target Gains a Holiday Season Edge by Joining Forces With Toys R Us

When Toys R Us went bankrupt, a number of retailers tried to fill the void it left in its niche. Amazon won some of that business simply by the power of its e-commerce ubiquity, while Walmart (NYSE: WMT) and Target (NYSE: TGT) gained market share in toys by increasing the floor space in their stores devoted to them.

The challenge is that, for the most part, toys are a commodity. All mainstream retailers are able to offer roughly the same selections, and neither Target nor Walmart has been able to gain much of an edge over the other, aside from whatever discounting each is offering at any particular moment.

Now, however, Target has found a way to make its toy department stand out. It has partnered with the newly revived Toys R Us.

Source Fool.com