Target Opens New Gaming-Oriented Concept Store

Target (NYSE: TGT) is expanding its small format store initiative by opening a new concept focused on the $61 billion digital gaming industry.

Tech industry site Protocol said the retailer had a soft open for its new store called The Game Room, which is located in San Francisco on the site of its Target Open House location. Previously targeting the Internet of Things (IoT) and set up as a display room for connected home gadgets, the space is now geared toward the future of digital gaming.

Image source: Target.

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Source Fool.com