Target to Launch Same-Day Delivery -- What You Need to Know

Just as Amazon.com (NASDAQ: AMZN) announced a major expansion of its one-day and same-day shipping ahead of Christmas, Target (NYSE: TGT) shared its own announcement about bolstering its fulfillment capabilities. The retailer is acquiring Shipt, a leading same-day delivery platform, to bring same-day delivery services to half of its stores by early next year.

The $550 million acquisition will not only better position Target to compete with Amazon, but it will also strengthen Shipt's service, helping it better support digital fulfillment services at all retailers that use its membership-based delivery platform. In other words, it will help brick-and-mortar retailers fight back against Amazon's ever-growing ambitions.

Image source: Shipt.

Source: Fool.com