Target's Exclusive Brand Strategy Is Working

Target (NYSE: TGT) is one retailer that thrived before and during the COVID-19 pandemic as revenue increased 21.3% year over year in its latest report (for the fiscal third quarter ended Oct. 31, 2020). The company announced market share gains in all five of its core categories, and its adjusted earnings per share also rose 105% in the period.

The consumer discretionary company noted that its "differentiated assortment and a suite of industry-leading fulfillment options" helped to drive the strong quarterly results. One of the keys to Target's successful merchandising model involves its exclusive in-house brands and partnerships that make it a standout in retail.

Image source: Target.com.

Source Fool.com