Target's Expansion Into Private Label Athleisure Brings $1 Billion in Potential Sales

Target's (NYSE: TGT) successful private label brands have been a key driver of its growth over the last several years. The company's proprietary brands like GoodFellow, Pillowfort, and Cat and Jack have boosted sales growth and increased consumer traffic into stores. These popular goods that can't be found at other retailers have helped differentiate the eighth-largest retailer in the US. Shares of the company are up nearly 72% over the last 52 weeks, as investors are pleased with its ongoing sales growth.

Now Target is expanding into activewear, with new private label fitness brand All in Motion, which could generate $1 billion in revenues this year.

Image source: Target.

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Source Fool.com