Target's Joining the Biggest Trend in E-Commerce

Target (NYSE: TGT) is adding groceries to its curbside pickup program, Drive Up. After successful tests in Minneapolis, Target expanded grocery pickup to 400 stores in the Midwest, and it plans to cover all 1,500 stores by the holidays.

While all of e-commerce is growing rapidly amid the coronavirus pandemic, online grocery sales have led the way. The shift to online grocery shopping has the potential to upend the $700 billion U.S. grocery industry.

Target has taken the opposite path of Walmart (NYSE: WMT) in its curbside pickup strategy. But the spike in online grocery orders and Walmart's ability to attract new customers through the service has put Target behind its larger rival.

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Source Fool.com