Target's Q3 Earnings Preview: Pay Attention to Its Omnichannel Advantage

Target (NYSE: TGT) has been one of the big winners since the onset of the pandemic. Customer demand rapidly surged when it was deemed essential while other retailers closed. Target did an excellent job managing the influx of new customers and increasing demand from existing customers.

One of the keys to its ability to fulfill the surge in business was robust omnichannel capabilities. The company's three same-day services (drive-up, same-day delivery, and in-store pickup) are incredibly popular with its customers and are the more profitable methods of fulfillment for Target. When the company reports third-quarter earnings on Nov. 17, shareholders will want to see that management is doubling down on its omnichannel advantage.

Image source: Getty Images.

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Source Fool.com