Target's Retail Innovations Could Shine as Coronavirus Spreads

The retail industry has gone through an upheaval over the last two decades -- e-commerce has ballooned to over 11% of all retail sales in the U.S., and shoppers now expect more from their local retail shops. Target (NYSE: TGT) has been disrupted just like everyone else, and has gone from being a retailer with a seemingly wide moat and steady growth to a target of e-commerce giant Amazon (NASDAQ: AMZN) in everything from book sales to groceries. 

A lockdown of most businesses across the U.S. may seem like a time for e-commerce to shine, but Amazon is facing product shortages just like other retailers, and it relies on third-party sellers who may be on lockdown too. The opportunity for Target is to show that its brick and mortar footprint is still valuable, and that new Drive Up and Shipt delivery services can fill a big need for consumers today. 

Image source: Target.

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Source Fool.com