Tech Giants Want in on Amazon.com Inc.'s Smart Speaker Success

Amazon.com (NASDAQ: AMZN) undoubtedly has a first-mover advantage in the smart speaker category it created. After taking the world by surprise with the launch of Amazon Echo in 2014, the growing family of Echo devices continues to enjoy a massive market share lead in the nascent category.

And Amazon doesn't look intent on giving up market share easily. The company just unveiled a new lineup of new Echo devices, helping Amazon dominate the voice-activated smart speaker market with various price points and value propositions. But even as Amazon brings a robust lineup of Echo devices to market at aggressive price points, market share loss could be on the horizon. Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), Apple (NASDAQ: AAPL), and Microsoft (NASDAQ: MSFT) all want a piece of this growing pie.

Google Home Mini. Image source: Made by Google.

Source: Fool.com