Tesla Is Pulling an Apple-esque Marketing Move With Model 3

In the world of consumer electronics, Apple (NASDAQ: AAPL) has pulled off a marketing feat with iOS devices that no other competitor has been able to. The Mac maker obfuscates as many technical specifications as it possibly can, instead preferring to shift consumer focus to performance improvements and the overall experience of the device. It once would have seemed impossible to sell a gadget without marketing the processor's clock speed, or how much memory it contained.

"Do you know the speed of an A-X processor?" Apple CEO Tim Cook once said. "Does it really matter at the end of the day? You want a fabulous experience when you use the product." Of course, this information can be discovered later by those that are so inclined, but Cook is right: It simply doesn't matter for most average consumers.

Tesla (NASDAQ: TSLA) is now looking to take a page out of Apple's playbook with the Model 3.

Source: Fool.com