Tesla (NASDAQ: TSLA) stock has taken quite the roller coaster ride in 2023. It has been as low as $108 and as high as $293 but currently sits at around $215 after a steady decline over the past few months. But the sentiment behind Tesla stock has also changed, as the company has changed its strategy slightly in the electric vehicle (EV) market.

Previously, Tesla's margins were the best in the business, which provided shareholders with a one-two punch of strong growth and superior profits. With Tesla's change in strategy to sell its vehicles at a lower price (and thus lower margins) to secure its EV market share as the legacy automakers launch their products, some investors are rethinking their position.

So what should investors do with Tesla stock?

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Source Fool.com