The 1 Number in Sturm, Ruger's Earnings Report You Should Be Watching

Firearms manufacturer Sturm, Ruger (NYSE: RGR) reported another strong quarter of gun sales with revenue soaring 54% and profits more than doubling. 

While the market sold off gunmakers in July after adjusted background checks seemed to indicate the "Biden bump" in the industry was already coming to an end, Ruger's results show there's plenty of demand from consumers for firearms. But there's one number in the firearms manufacturer's earnings report investors should be focusing on to get a good sense of where it and the industry may be heading.

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Source Fool.com