The Ad-Supported Streaming Battle Rages Between Amazon Fire TV and Roku

The next frontier of streaming is that of ad-supported services and platforms that make it easier for viewers to find the apps and channels they want. The growing adoption of connected TVs and dongles has fueled the next stage of the streaming revolution and the battle is raging between Amazon.com's (NASDAQ: AMZN) Fire TV and streaming pioneer Roku's (NASDAQ: ROKU) namesake device.

Both companies dropped important announcements on Monday that signify this phase of the streaming war is just beginning. Let's look at what each company said and what it means against the backdrop of their streaming rivalry.

Image source: Roku.

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Source Fool.com