The Battle Over Esports Streaming Rights Is Heating Up

The Battle Over Esports Streaming Rights Is Heating Up

Amazon.com's (NASDAQ: AMZN) Twitch.tv and Activision Blizzard (NASDAQ: ATVI) are joining forces to make Twitch the destination of choice for more than 20 Blizzard esports tournaments streamed live over the next two years. This collaboration will bring Twitch viewers select streamed events for titles, including Hearthstone, Heroes of the Storm, World of Warcraft, Starcraft 2, and Overwatch. In addition, Twitch Prime members will get free in-game content and deals for several of those titles.

As esports grow in popularity, Twitch, Facebook (NASDAQ: FB), and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube are jockeying for position by signing exclusive deals with content providers to attract the millions of people who watch live-streamed games. For Activision Blizzard, more viewers watching its games could mean more sales of those titles over time.

According to SuperData, Twitch has 16% share of the game video content market. Image source: TWITCH.TV. 

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Source: Fool.com