In 2023, the U.S. stock market experienced a remarkable rally with the S 500 and the Nasdaq Composite surging by 24.2% and 43%, respectively. That rally continued in early 2024, and the S 500 index set multiple new record highs in January.

With the S 500 up by more than 20% from its bear market low of October 2022 and having crossed the threshold of its previous all-time high of January 2022, it has officially entered a bull market.

Although the rising market has pushed up the valuations of many stocks, there are still numerous reasonably priced investment opportunities. Here's why Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Amazon (NASDAQ: AMZN) can be smart picks for retail investors in this bull market environment.

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Source Fool.com