Investors have crowned Nvidia (NASDAQ: NVDA) king of the artificial intelligence (AI) industry. It's easy to see why: It supplies the lion's share of the semiconductors that power the most advanced AI applications.

But Nvidia's hold on this lucrative market might soon weaken. Advanced Micro Devices (NASDAQ: AMD) is gearing up to wrestle away market share from its longtime rival.

Here are three things investors should know about AMD's AI ambitions -- and why you might want to consider picking up some of its shares today.

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Source Fool.com