The COVID-19 pandemic has been a boon for online retail stocks and Amazon (NASDAQ: AMZN) has been one of the biggest beneficiaries. But something has changed at the tech giant over the last few years and it should be troubling for investors. Prime products are harder to find now that third-party sellers are growing on the platform, prices seem to have gone up, and competition from across the internet is more compelling than ever. 

What do these observations suggest? I want to outline why Amazon's best days may already be behind it and why, on a fundamental level, other companies are better suited to grow long-term in online retail. 

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Source Fool.com