When it comes to the business of sports, brand sponsorships are a commonly used strategy. This makes sense, as many athletes tend to become synonymous with certain companies.

It's nearly impossible not to think of when you see Michael Jordan or Serena Williams. Or what about insurance company State Farm? Perhaps Patrick Mahomes comes to mind.

In May, pharmaceutical company Eli Lilly (NYSE: LLY) partnered with the Indiana Fever to be the team's jersey patch sponsor. Since Lilly is based in Indiana, the sponsorship makes a lot of a sense from a community standpoint. With that said, I see an even more lucrative opportunity on the horizon: Associating with Caitlin Clark.

Continue reading

Source Fool.com