The Disney+ Launch Has Been Very Good for Roku

There's been some uncertainty about how the launch of new premium streaming services like Disney's (NYSE: DIS) Disney+ or Apple's (NASDAQ: AAPL) Apple TV+ would impact Roku (NASDAQ: ROKU). Many saw the low price of Apple TV+ and Apple's bundling strategy with its hardware as a big negative for the streaming video device company. Still others have expressed concern that more time spent streaming ad-free video on Roku devices will negatively impact its advertising business.

Management isn't concerned at all. "They're obviously going to drive viewing overall on our platform, or engagement, which is good," CEO Anthony Wood said of Disney+ and other premium streaming competitors entering the market on Roku's third-quarter earnings call. Early indications suggest Wood's prediction was accurate. The Roku mobile app saw nearly a 30% jump in downloads since the launch of Disney+, according to data from Apptopia. (The Roku app is mostly used as a remote for Roku devices.)

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Source Fool.com