The Hidden Benefit of Roku's Nielsen Deal

Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) announced a new partnership this week that a lot of investors are excited about. Roku's acquiring Nielsen's ad technology unit and Nielsen will add Roku's platform to its ad and content measurement system.

The main focus from investors has been the potential for Roku to expand its ad business to linear TV through Nielsen's ad tech and existing deals with media companies. But gaining that piece also gives Roku another opening to negotiate content and distribution deals and take a larger share of ad inventory. That's where Roku can truly generate accretive revenue and profits from Nielsen's ad tech.

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Source Fool.com