The stock market climbed Friday morning, bouncing back from weakness the previous day. New economic data signaled further declines in inflation rates, and although year-over-year price changes remain well above the Federal Reserve's 2% target, investors seemed increasingly optimistic that the economy might avoid a recession entirely. Market indexes were up as much as 1.5% by 10 a.m. ET.

Several stocks stood out as strong gainers early in the session. Roku (NASDAQ: ROKU) continued to make progress in its efforts to take advantage of the fast-growing connected television market, while Boston Beer (NYSE: SAM) sought to get its stock moving in the right direction after a massive pullback in recent years. Below, you'll learn why their latest earnings reports helped send both of these stocks higher.

Shares of Roku were up almost 20% Friday morning. The connected TV streaming specialist reported second-quarter financial results that showed how hard it's working on restoring its former growth trajectory.

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Source Fool.com