The Most Important Number From Mercadolibre's Earnings
Let's set the scene. It's 2004, and you have a small but fledgling e-commerce site in Latin America -- Mercadolibre (NASDAQ: MELI). It's doing OK, but there's a major obstacle: Over half of your potential customers are under-banked, meaning they have no way to pay for your goods online.
So you do what any good entrepreneur does: You create your own payment system, Mercado Pago. Remember, the goal is simple: Make it possible for people to buy stuff on your website.
Fast forward 15 years and something remarkable has happened: While your e-commerce platform is still paramount, the payment solution you created to help the platform has equaled it in significance.
Source Fool.com
