The New Creative Advertising Strategy Video Game Companies Are Using

Free-to-play gaming companies like Roblox (NYSE: RBLX) can monetize users in various ways, one of which is by displaying ads. However, no one really likes their game being interrupted by a 30-second video. Therefore, companies have to straddle a challenging line between optimizing income and keeping users happy.

In this video from Motley Fool Backstage Pass, recorded on Sept. 27, Fool contributor Jose Najarro explains to analyst Sanmeet Deo and fellow contributor Jon Quast how Roblox is getting creative with advertising. Increasingly, users may not even realize they're being shown an ad, thanks to this new strategy that several video game companies are trying.

Source Fool.com