The Official Reason Twitter Doesn't Report Its Daily Active Users

The Official Reason Twitter Doesn't Report Its Daily Active Users

For the last four quarters, Twitter (NYSE: TWTR) has reported its year-over-year growth rate for daily active users (DAUs). But when pressed for an exact number, Twitter won't budge. That stands in contrast to other social networks like Facebook (NASDAQ: FB) and Snap's (NYSE: SNAP) Snapchat, which both readily offer that information to investors every quarter.

The SEC recently questioned Twitter's decision not to provide its DAU numbers. It formally asked Twitter, "Please explain why you present the actual number of monthly active users [MAUs] but only the percentage change in DAUs, and tell us how the percentage change information provides an investor with a clear understanding of user engagement on your platform."

Twitter's response contained a couple of interesting tidbits.

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Source: Fool.com