The Only Clear Winner in the Google Amazon War is Roku

Amazon.com (NASDAQ: AMZN) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google are trading blows at the worst possible time. The two tech giants are withholding support for key platforms in an effort to hold back the competition as we dive into the critical holiday shopping season, and The Verge chronicles the blow-by-blow details.

This dangerous game of one-upmanship reportedly began a few months ago when Alphabet pulled YouTube app access from Amazon's Echo Show device. Amazon responded by removing Alphabet's Nest smart thermostats, cameras, and alarm systems from its storefront. Amazon is also not selling Alphabet's Google Home and Chromecast hardware. The stakes are about to intensify, as Alphabet will pull YouTube access from Amazon's more prominent Fire TV platform at the end of this month, just as Google Cast can't access Amazon's Prime Video offerings.

The article concludes by pointing out that asking Amazon's Alexa to buy a Chromecast leads to a pitch for an Amazon Fire TV stick instead. The second and final option is a Roku (NASDAQ: ROKU) device.

Source: Fool.com