Helen of Troy (NASDAQ: HELE) itself isn't a household name, but consumers are likely to know some of the key brands it sells under, like OXO and Revlon. Since the start of 2022, the stock has been in a deep funk, now down some 40% or so. There are a number of reasons for that, but there's one big one that needs to be watched closely.

Consumer products maker Helen of Troy has a strong portfolio of brands and it is a valuable partner to some of the largest retailers. There's nothing inherently wrong with its business. That said, something changed materially in 2022 that resulted in investors dumping the stock. One of the most notable reasons has been the swift rise in interest rates.

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Source Fool.com