The Powerful SaaS Platform No One Is Talking About -- and It's Made by Apple

Expectations were low going into the Apple (NASDAQ: AAPL) product event on Tuesday. Investors believed the annual iPhone-focused keynote would reveal smartphones with form factors similar to their predecessors. The iPhones were rumored to have received some internal upgrades, camera improvements, and other incremental changes -- but no major new features were expected.

That's almost exactly how things played out.

The new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max are unlikely to kick Apple's important smartphone segment back into growth mode. The iPhone peak -- in terms of annual unit sales -- seems to be in the rearview mirror. Indeed, the company doesn't even report unit sales anymore, highlighting how growth in that figure is no longer a priority for the company.

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Source Fool.com