The Surprising Hire Helping Beyond Meat Go Mainstream

Before Beyond Meat (NASDAQ: BYND) founder and CEO Ethan Brown took his company public (and saw the stock rise by nearly 10 times in its first months of trading), he needed a solution.

This was before Snoop Dogg rocked a Dunkin' Donuts uniform to promote the Beyond Sausage Sandwich now served by Dunkin' Brands Group. Plant-based meats weren't mainstream. And that's a big problem when your new company aspires to sell plant-based meats to the masses.

Brown astutely realized he couldn't just create a product. Rather, he dreamed of starting a movement. So he went out and hired the only guy he believed could make it happen. And no, it wasn't Snoop. The surprising hire was none other than Jeff Manning.

Source Fool.com