With the macroeconomic environment weighing on advertising stocks, it makes sense that investors have given these companies the cold shoulder. Meta Platforms has fallen almost 67% so far this year, and one of the dominant sell-side advertising technology (adtech) players -- PubMatic -- is down 55% over the same period. 

You can't blame investors for dropping these companies. In an uncertain economic environment, advertising is one of the first expenditures that businesses cut back on. Advertising companies rely on healthy demand from these businesses, and when it dries up, financial results can plummet. Just look at Alphabet's most recent quarter. 

However, one adtech player is bucking this trend: The Trade Desk (NASDAQ: TTD). Third-quarter results for the digital ad-campaign market's top dog remained stable, and the company continued to make impressive progress. Its CEO and founder, Jeff Green, is more excited than ever about the prospects of this company, and here's why you should be, too. 

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Source Fool.com