The Trade Desk Earnings: What to Watch

Last week, digital advertising companies showed off a strong third-quarter comeback from a second-quarter slowdown. Some marketers had eased up on the ad spend accelerator during Q2, while some others pressed paused on entire campaigns. But it looks like marketers were back in Q3, benefiting companies who make the bulk of their money from digital advertising.

Investors are likely hoping for a similar acceleration in The Trade Desk's (NASDAQ: TTD) business. When the tech company reports earnings on Thursday, it will give investors a look at one of the hottest areas of digital marketing: programmatic advertising, or data-driven advertising in automated marketplaces competing for digital ad spots.

Here are three areas investors should check on when The Trade Desk's third-quarter results go live.

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Source Fool.com