The Trade Desk Is Working on a Massive Upgrade to Its Platform

Ad-tech specialist The Trade Desk (NASDAQ: TTD) shocked the Street this week with quarterly revenue and earnings far beyond what analysts were expecting. The news sent shares soaring.

While the company's financial results were certainly impressive, the biggest news may have been buried in its third-quarter earnings call. The Trade Desk will launch a massive upgrade to its data-driven ad-buying platform next year, management revealed during the call.

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Source Fool.com