Thanks to the rise of digital advertising, The Trade Desk (NASDAQ: TTD) has been one of the top-performing stocks of the past decade, delivering impressive returns for investors.

The question remains for those who missed the company's incredible run: Is now the time to buy? And for existing investors, is it time to take profits or hold on for more gains?

This article will explore the potential upside and downside of investing in the stock today.

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Source Fool.com