The Trade Desk Stock Split Is Imminent; Here's What Investors Need to Know

Shares of The Trade Desk (NASDAQ: TTD) are about to get a whole heck of a lot cheaper, but it isn't because the company is in any sort of trouble. In conjunction with its first-quarter financial results, the programmatic advertising specialist announced an upcoming stock split. In a press release announcing the move, management said that the "goal of the split is to make The Trade Desk stock more accessible to our employees and a broader base of investors." 

There's certainly a lot of merit to that reasoning. Since The Trade Desk debuted on Sept. 21, 2016, at $28.75 a share, the stock has been on fire, climbing to roughly $592 as of this writing, gaining a massive 1,959%. Considering the high sticker price, the stock split will put shares within the reach of more individual investors who have less money to invest.

The devil is in the details. Let's take a look at exactly what investors should expect, and whether or not this represents a buying opportunity.

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Source Fool.com