Investing in cryptocurrencies is not the only way to profit from an upswing in the crypto market. Some companies, for example, now hold Bitcoin (CRYPTO: BTC) directly on their balance sheets and are indirect plays on the future direction of digital currency. Other companies have targeted a specific niche of the industry as a source of revenue and cash flow.

Here are four companies in various niches that have one thing in common: Their business models make them most likely to benefit from a crypto market rally this year.

Perhaps the one company that will benefit the most from a crypto rebound is Coinbase Global (NASDAQ: COIN). Ever since last year's market downturn, the trading platform has been losing retail investors at a precipitous pace. At the same time, crypto trading has been trending downward, and the company has been searching for ways to boost transaction revenue.

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Source Fool.com