These Fintechs Won Big on Black Friday

Black Friday might have seen its first-ever year-over-year decline in online sales this year, but a handful of online shopping companies still saw a big boost. Sales for online retail on the day after Thanksgiving fell slightly to $8.9 billion this year, according to data from Adobe. With promotions starting earlier in the season and supply chain issues reducing the number of discounts on in-demand items, shoppers didn't flock to the digital store shelves on the shopping holiday.

But a lack of discounts may have greatly benefited companies offering buy now, pay later (BNPL). Sales through BNPL programs increased a whopping 422% from 2019 levels. Here are the companies at the forefront of the trend.

Image source: Getty Images.

Source Fool.com