The advertising industry is in a rut. Economic concerns have companies tightening their budgets and spending less on advertisements. The squeeze has impacted everyone, from Meta Platforms to Alphabet.

But ad-tech company The Trade Desk (NASDAQ: TTD) has held up surprisingly well in this challenging environment. The company is set to post double-digit revenue growth next quarter, and it's printing cash flow. That relatively strong performance could make it a big runner during the next bull market. Here is why.

Global advertising is enormous; it has an estimated total market value of approximately $816 billion. But it's highly fragmented. Ads come in many formats, from print to radio and television to the internet. But digital ads, meaning those online and in internet-connected devices like smart TVs, are steadily growing in significance.

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Source Fool.com