This Bad News for Theaters Is Good News for Streaming Services
It may seem an ironic suggestion to make in the shadow of a stellar weekend at the box office, but the movie theater business is still fighting for its life. At least that's the gist of a film-viewing preference poll recently conducted by Engine Insights.
As it turns out, most consumers are still content to skip a trip to the cinema and enjoy the flick at home. Perhaps the most damning detail buried in the survey's results, however, was that the majority of these consumers are willing to wait several weeks for a film to be added to a streaming service's free-to-watch library rather than paying a premium to watch it at home while it's still in theaters.
The survey strongly suggests that the big change many people feared would happen as a result of the COVID-19 pandemic is happening.
Source Fool.com