This Changes Everything for Disney

Hollywood isn't waiting for the local multiplex to fire up its projectors again. Walt Disney (NYSE: DIS) is the latest movie studio to turn to a big-ticket digital rental to help recoup the heavy production and marketing costs of a once highly anticipated theatrical release. And it's the right call.

Disney's decision to release Mulan as a premium video-on-demand offering on Sept. 4 is huge -- and so is the price of digital admission. The media giant will ask Disney+ subscribers to shell out $29.99 for the live-action reboot of the 1998 animated feature, a bold but brilliant decision. Mulan raked up $200 million in production costs, celebrated as a glass ceiling-busting moment earlier this year as the most expensive film helmed by a female director. The premium stream will have a high hurdle to clear over the Labor Day holiday weekend, but don't bet against the House of Mouse.

Image source: Getty Images.

Source Fool.com