Why do customers shop at (NYSE: TGT)? There are lots of reasons, of course. The retailer operates nearly 2,000 stores in convenient locations across the U.S. It offers a wide range of merchandise under one roof. Target's stores are bright, clean, and well-organized, making it easy for customers to find what they want.

However, arguably, the biggest reason customers shop at Target is that its prices are reasonable for the quality of the products in its stores. There's a similar bang-for-the-buck argument for buying Target stock. This Dividend King is down close to 37% from its high set in late 2021 but recently reported good news. Is it a no-brainer buy right now?

Target's share price popped 11% higher last week after reporting its 2023 fourth-quarter results. The big story of this Q4 update was that the company posted earnings per share (EPS) that reflected year-over-year growth of nearly 58%.

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Source Fool.com