It's a name most consumers know but few investors consider owning, as evidenced by the stock's 40% pullback over the course of the past 12 months. That may be about to change, however, for media and entertainment giant Paramount Global (NASDAQ: PARA). Bank of America (BofA) recently upped its opinion and price target on PARA shares, pointing out something the rest of the analyst community has been too timid to say up until this point.

Now that BofA has broken the ice, other banks' equity research arms can comfortably echo the idea.

Let's face it. Most upgrades and downgrades aren't exactly bold calls. Since it's risky for analysts to end up being alone when they're wrong, they often just echo the prevailing opinion of a stock.

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Source Fool.com