This Holiday Season Could Be a Major Catalyst for Roku
Despite 2020's challenges, this holiday season looks poised to be the best holiday season yet for streaming-TV companies like Roku (NASDAQ: ROKU). Recent research by the Harris Poll on holiday shopping and streaming-TV trends suggests that many consumers will spend more than last year on gifts. Streaming-TV ads are also playing a key role in buying decisions for many of these shoppers.
Here's a closer look at the important takeaways from the Harris Poll holiday survey -- and why Roku is well-positioned to benefit from shopping and streaming trends this holiday season.
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Source Fool.com
