General Motors (NYSE: GM) is well-known for making massive SUVs and trucks, and it's made good money loading those vehicles up with premium options to ring up a hefty price tag. But GM isn't going to make investors richer over the next two decades doing the status quo.

It can, however, make investors richer through innovation and new revenue streams. And that's exactly what GM hopes its Cruise company -- which it owns 80% of -- can do.

For those wondering if Cruise is simply a way for GM to show investors it's trying to innovate, that would be selling the company short. In fact, in a report from Guidehouse Insights, which assessed strategy and execution for 18 companies developing automated driving technologies, Cruise was ranked in the top four, narrowly behind Waymo, Mobileye, and Baidu, and well ahead of the other competitors.

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Source Fool.com