This Is How the Amazon Juggernaut Will Finally Be Stopped

There was good news this week for some small companies using Shopify (NYSE: SHOP) to manage their online selling operations. Around 1,200 of these outfits will be invited by Walmart (NYSE: WMT) to join its sizable e-commerce platform sometime this year. This development sets the stage for what Shopify hopes will be a win-win scenario that ultimately takes back some market share from online behemoth Amazon (NASDAQ: AMZN).

Realistically, that probably won't happen in a meaningful way. Any Shopify user already has an online presence, and Walmart currently lists millions and millions of items offered by tens of thousands of third-party merchants. A few more of either won't be a game-changer.

Nevertheless, this is a noteworthy development simply because it's a sampling of how Amazon is finally going to be thwarted. A collective of small businesses, rather than one huge rival, is going to drive that disruption, and the Walmart/Shopify teamup isn't the only recent step toward that outcome.

Source Fool.com