Real estate investment trust (REIT) (NYSE: UDR) is one of the largest owners of apartment properties in the United States. Although the business of renting an apartment is fairly simple to understand, there are a lot of little things that go into the process. UDR has spent two years examining one of the more difficult aspects of the customer relationship, move outs. Management thinks it can bend the curve.

One of the things that UDR's management team spends a lot of time talking about is technology. For example, it provides online tools for renting an apartment and online tools for scheduling maintenance once a person becomes a renter. The company is very big on digitizing the business in whatever ways it can to both increase efficiency and to improve the customer experience.

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Source Fool.com