This Metric Shows Massive Potential for Pinterest

Pinterest (NYSE: PINS) is not having a good year in 2021. It started decently, but engagement on the platform decreased more than expected when economies began reopening. As a result of declining users, the stock is down roughly 40% year to date.

Still, the company's long-run potential remains intact. Sure, it lost some users over the previous two quarters, but that's after the surge in new signups it experienced at the pandemic onset. And its under-monetization, as demonstrated by the gap between what Pinterest generates in average revenue per user (ARPU) compared to Meta Platform's Facebook (NASDAQ: FB), highlights the massive potential for Pinterest stock. 

Image source: Getty Images.

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Source Fool.com