This Much-Improved Microsoft Service Should Have Google Worried

Google is the undisputed king of the internet. Alphabet's (NASDAQ: GOOGL) (NASDAQ: GOOG) breadwinner not only fields 90% of the world's web searches, according to GlobalStats statcounter, its Android operating system powers about three-fourths of the world's smartphones. Android can be monetized in multiple ways, but first and foremost it generates search-driven ad revenue.

Alphabet's dominance of the web-advertising market isn't going unchecked though. While no other search engine even comes close to Google's reach, Microsoft (NASDAQ: MSFT) is making surprising inroads that will chip away at Google's commanding lead. Just within the past month, the software giant seriously stepped up its game.

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Source Fool.com