Verizon (NYSE: VZ) has, by far, the most loyal customers among the big three wireless carriers, but that could soon change.

Research compiled by Evercore ISI analysts found Verizon's net loyalty intent remains significantly elevated over rivals T-Mobile (NASDAQ: TMUS) and AT&T (NYSE: T). Net loyalty intent measures the difference in the percentage of customers planning to leave a carrier versus those planning to stay. Verizon's customers remain loyal even after it pushed through a price increase last summer, and its network advantage has disappeared in the 5G era.

But that loyalty may be about to disappear with the growing adoption of a new piece of technology: eSIMs, which remove the need to put a new physical SIM card in your phone to switch carriers.

Continue reading

Source Fool.com