This Niche Hair Care Stock Is in the Early Stages of Big Gains

During the COVID-19 pandemic, lockdowns and restrictions have been felt across multiple industries, affecting businesses and consumers alike. Among those hurt, the worst are the salons, stylists, and retailers that support personal beauty care. The closing of salons meant no appointments, and no appointments meant consumers had to do for themselves what they would have gladly paid a professional to take care of in the past.

Olaplex (NASDAQ: OLPX) is a leader in professional hair care products and boasts a patented system that rebuilds hair. The company is well aware of the pandemic's effect on the hair care product market, and with its recent initial public offering (IPO), it is looking to expand on its portfolio of products for consumers. For investors, it could be an opportunity to get in on a company with huge growth potential.

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Source Fool.com